THE  ROLE OF  MEDIA  (PRINT  and ELECTRONIC )

The   role  of  the  electronic  and print  media  in  influencing  public  and political  opinions  and  social issues  has  been  the  subject  of  both speculation  and  research.  It  is  widely  accepted  that  what  we  know  about, think  and  believe  about  what  happens  in  the   world, outside  of  personal experiences,  is  shaped  and  these  events  are  reported   in  newspapers  and communicated  through  print  and  electronic  media.  The  print  and electronic   media  organize  public  understanding.  However,  the  overall interpretations   they    provide  can  be  preferred  those  with  economic  power.                                                                                                                                                                                                                                                                                                                                                  All   media   companies   supporting    any  opinion  or                                          condemning   the alternative opinion of  others   based  on  the premise.    if  people  hear  enough  on  a   media   issue  they  will assume  that                 it is  right. That's what makes the media of today so dangerous that               it  seems nothing  is  confirmed  before  reporting.  Previously  all  news  had   to be confirmed by 2 sources before reporting any agreement within        the whole industry  but  not  now  the  race  being  on too  transmit,   that's  why the  media reports  all  as   news  and  views' -  nothing  therefore is a  proven fact. “The National  Readership  Survey,  2006  presents  some   interesting data. The country’s 230 million Television viewers

      (in 112 million homes)   now  exceed  its 203.6   million newspapers                 readers.  Cinema  going  has  declined  from  51  million  filmgoers    to  39            million  filmgoers  a  month. FM   radio  listeners  now  total  119   million.               Indian   language  newspaper  readership  is  fast  growing,  especially  in                   Hindi belt,  while  the  comparable  figure  for  English  dailies  has been                      stagnating  at  around  21 million.

1.   It  is  very  existent   that  media  plays  a  relevant  role  in  spreading information  and  helping  the  public  forms  an  opinion.  The  influence  it has  on  the  viewers   is  very  much   apparent  and  it  has  to  be  taken  into consideration  that  it  can  go   either   way.     The  Public’s  mind   is  not to be  trifled  with   or  it  can  have  some  serious  consequences.   Public opinion  embodied  in  predominant  political  views   or  in  election   results, can  have  considerable  influence  on  policymakers  that   need  approval from  the  electorate.  It  checks  corruption  within  the  government.  The media  initiate  or  reform   policy  and  legislation,  by  bringing  these  issues to  the  public.  So,  let  me  conclude  the  project  by  saying  that  M    edia is truly  a  platform   where  information  is  vital   and  has   to  be  handled properly.

BY   

Abhishek singh

jalandhar